The Holiday Lights Project

Jason Cole
7 min readDec 2, 2022

“Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.”

— Dr. Martin Luther King, Jr.

The end of the year’s approaching, and it’s tempting to look at whatever’s going on in the news, on social media, or in the economy and say, “I give. It’s all too much.” I feel this way every year, to be honest. No matter how good or bad my year was personally, when I look around me there’s always too much to worry about and seemingly too few people trying to make it better.

But I’m not giving up, because I know that most of the time the people doing good work, the ones repariring the world, do it quietly. They don’t want attention, they want to bless people. So instead of giving in, let’s say this instead: the world always needs people who are willing to rise above their personal mess and share some love and kindness with others, especially around the holidays.

The world always needs people who are willing to rise above their personal mess and share some love and kindness with others, especially around the holidays.

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Jason Cole

CEO, Da Primus Consulting, helping early-stage tech startups build their products and teams. #GiveFirst is more than just a hashtag. More at www.daprimus.com